Yishengxin, whose full name is Xinjiang Yishengxin Network Technology Co., Ltd., was established in July 2015 and focuses on providing comprehensive technical solutions for Internet insurance for insurance companies and third-party platforms. The company has formed strategic partnerships with 41 insurance companies, 14 professional insurance intermediaries, and more than 50 social organizations, and has fully integrated the attributes of cooperative institutions, marketing channel data attributes, and product attributes through big data.

In 2015, the company created the "Valuable Internet Technology Insurance Service Platform". At the same time, it passed the approval, filing and publicity of Internet insurance sales by the China Insurance Association, and formed strategic cooperation with a number of well-known life service Internet platforms to provide them with insurance-related support services. It uses its own strong resource integration capabilities and Internet technology to enable insurance products to be gradually integrated into users' lives, transforming the passive marketing model of insurance products into an active marketing model.

Unlike general insurance companies that sell Internet insurance, Yishengxin does not sell insurance products itself, but discovers and explores the insurance product needs of third-party platforms/institutions, matches suitable insurance companies for cooperative design, and provides an online marketing platform for insurance sales, user education, data analysis and technical support services. In turn, Yishengxin can also match traditional insurance companies with precise C-end user groups, open up customer traffic exports through Internet technology, expand online sales channels, break through the bottleneck of traditional intermediary marketing channels, and improve transaction efficiency.

Yishengxin is subverting the inherent model of Internet insurance platforms at a strong speed, and this rapid traffic access capability is something that newcomers cannot replicate. So far, Yishengxin has achieved access to tens of millions of user channels, and the premium scale in the first quarter of 2017 has achieved a 20-fold year-on-year growth.

Design innovative cross-border insurance based on scenarios

Scenarios are the connection points between users and products. A qualified scenario-based insurance product must be able to meet the needs of users triggered in specific scenarios. The impact of scenario factors on consumer decision-making is constantly increasing, and people are increasingly willing to pay for specific scenario solutions.

Most of the insurance liabilities of current insurance products have not deviated from the insurance liability scope of traditional insurance products. They have only cut and limited the insurance liabilities. Yishengxin focuses on exploring various cross-border scenarios, exploring the scene implantation of innovative insurance with third-party platforms/institutions and insurance companies, and customizing products that meet the potential insurance needs of modern people in all scenarios of life and travel. At present, the platform has reached a consensus on cooperation with hundreds of third-party platforms, including traditional enterprises such as tourism, transportation, and medical care, as well as the hottest games, life, household wealth, finance, logistics and other industry leaders.

Mature development interface and platform to amplify the value of technology

Yishengxin itself has first-class software development, system integration and big data engineering development capabilities, especially in big data analysis and mining, with deep talent reserves and mature model architecture capabilities. On the one hand, it can open up the mature development interface and platform to professional channel agencies; on the other hand, it can also provide technical support and precise user group delivery services in channels, marketing and other links, saving labor sales costs and improving product dissemination and sales performance.

Yishengxin is positioned as the "most valuable Internet technology insurance service platform". In the future, it will build platforms, provide scenarios and product exports, work with insurance institutions to promote the industry's "supply-side reform", provide insurance solutions for third-party platforms, and maximize the value of insurance services.